Years in the making, the new design is an evolution for the brand and the first redesign in over a decade – capturing the simple joy of good ice cream and the warm memories that define Breyers’ legacy.

As part of the redesign, 1HQ re-illustrated the brand’s iconic briar leaf, adding much-needed balance to the symbol’s form to elevate its iconic status. The refreshed leaf now lives confidently on its own, works as a holding shape, and nests seamlessly with the wordmark.