Brand

Dove Body Wash

Dove Body Wash

Category

Product Design

Client

Force Majeure

Force Majeure

Overview

Dove Body Wash Biggest Redesign in 18 Years

The Dove Body Wash bottle was redesigned to evolve one of the most recognizable shapes in personal care while preserving the familiarity of the brand. The updated form introduces a softer, more fluid silhouette and a refined visual hierarchy, bringing greater clarity and contemporary presence to the pack.

Credits

Client

Force Majeure Design

Force Majeure Design

Brand

Dove

Dove

Creative Director

Laurent Hainaut

Laurent Hainaut