Brand

Penfolds

Penfolds

Category

Product Design

Client

Force Majeure Design

Force Majeure Design

Year

2018

2018

Overview

Product design & development for Penfolds Aevum at forceMajeure Design

While at forceMajeure Design, I worked on concept development, 3D modelling, and production coordination for the Penfolds Aevum Imperial Ritual, including on-site visits to the Saint-Louis crystal manufactory during fabrication.

Credits

Client

Force Majeure Design

Force Majeure Design

Brand

Penfolds

Penfolds

As part of the collaboration, a limited edition release of sculptured decanters, the Aevum Limited Edition Crystal Decanter, accompany the 750ml 2012 Grange. The forceMajeure team collaborated with Penfolds and Saint-Louis to design both structures to capture the elegance, graciousness, and fluidity of the decanting process.

I had the opportunity to visit the historic Saint-Louis crystal manufactory twice during the project, observing the handcrafting process firsthand and working closely with the artisans to align the final piece with our design vision.