Brand
Category
Client
Overview
Redesign of an iconic whisky brand, bringing heritage and modernity together.
Buchanan’s first bottle redesign in over 20 years is an evolution that modernized the brand while reinforcing its heritage. Inspired by founder James Buchanan’s story, the redesign introduced a canteen-shaped bottle, heritage seals, and an innovative ritual cap mechanism.
Credits
Client
Brand
Creative Director
Following the redesign, Buchanan’s experienced a strong resurgence. Within a year, brand value grew by 23% in Mexico and 52% in Colombia, while the US market saw a 9% increase. Overall, the work contributed to a 20% uplift in brand value and an 8% increase in volume across key markets. The project was recognized with Gold at the DBA Design Effectiveness Awards for its measurable commercial impact.
Production oversight to ensure quality and reflection of design intent.
